ACA: Miracle Fruit or Fruity Marketing?

Another new miracle skin product suddenly appears on our retail shelves. Another uncritical product promotion gets a run on the ACA. There’s nothing new there, but this time ACA may have gone too far, by claiming that the product is TGA approved.

Sorry about all the acronyms in the opening splash. Just in case you’re not keeping up:

ACA = Channel Nine’s A Current Affair (It’s on between the news and Two and a Half Men.)

TGA = Therapeutic Goods Administration (Our thin line of government defense against medical quackery.)

I think we need to come up with a snappy name or acronym for that period of time between the introduction of a new miracle health product to our retail shelves, and the eventual release of data from clinical trials showing a distinct lack of the miraculous.